Author name: Elara Voskian

Elara Voskian is a green marketing strategist with 12 years of cross-sector experience, from sustainable CPG startups to EU-funded circular economy initiatives. She holds a dual certification in Sustainable Brand Strategy (Cambridge Institute) and Carbon Literacy Leadership. Her work integrates behavioral science with life-cycle assessment to design campaigns that drive measurable eco-behavior change—featured in GreenBiz and the Journal of Sustainable Marketing. She mentors at the Global Sustainability Accelerator.